Long Form Writing

Four words good, two words better—it's not just a liberal borrowing from Animal Farm, it's generally how we approach writing in advertising. However, sometimes the reader cries out for something a little longer form, like a blog or a handy guide. All of these writings talk about dogs (okay, one doesn't but it features photo of one!). I have written about other things, but extensive market research indicates you'd much rather read about pups than products.