Serta Simmons Bedding: Simmons

Reinventing a 150-year old mattress brand for Gen-Z.

ECD: Nicole Lucey

ACDs: Sarah Ratinetz & Tim Glebocki

AD & CD: Jessica Kesner & Arielle Schorr

Logo Design: Rosie O'Regan

Account Director: Hilary Bergman

Head of Production: Alanda Fellows

Production Partner: Tropico Photo

Animation: Kadeem Dick



We also created this brand from scratch, with brand guidelines, branding elements, voice and so on.