Serta Simmons Bedding: Simmons
Reinventing a 150-year old mattress brand for Gen-Z.
ECD: Nicole Lucey
ACDs: Sarah Ratinetz & Tim Glebocki
AD & CD: Jessica Kesner & Arielle Schorr
Logo Design: Rosie O'Regan
Account Director: Hilary Bergman
Head of Production: Alanda Fellows
Production Partner: Tropico Photo
Animation: Kadeem Dick
We also created this brand from scratch, with brand guidelines, branding elements, voice and so on.