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We created a campaign to showcase Brother at its best. With a custom soundtrack built from the sounds of the devices themselves, a contemporary office setting and a brand promise to elevate the way people work.

While we were at it, we created an asset library which we used for social, digital and print deliverables—and also a refresh of their website.

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PUSHING TO PREMIUM

Brother Business print solutions were caught in a misperception: Because they weren't expensive, people thought they were cheap. And despite offering the same features as their competitors, they lacked the sheen of quality other brands had.

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