Advertising Copywriter Creative

Betadine

Revitalizing an old school brand with retro advertising – in the middle of a pandemic.

ECD: Nicole Lucey

ACDs: Sarah Ratinetz & Tim Glebocki

Account Director: Emily Stern

Head of Production: Annie Bishop

Animation: J.J. Sedelmaier

Press:

TK TK

We originally concepted this campaign using live action – but when the pandemic hit, we pivoted to animation, working with acclaimed animator J.J. Sedelmaier.

We had a lot of fun creating our fine young dad here.

We followed up with an ad specifically for the new Gargle product.

One of a bevvy of social, mobile and digital assets.

"My fiancée and I saw the commercial with the animated She-Ra looking woman and it was some of the best shit I’ve ever seen. Please post it on YouTube so I can show my friends"

Betadine

Revitalizing an old school brand with retro advertising – in the middle of a pandemic.

"My fiancée and I saw the commercial with the animated She-Ra looking woman and it was some of the best shit I’ve ever seen. Please post it on YouTube so I can show my friends"

- Actual Facebook message sent to brand