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Our animated films, created by the great J.J. Sedelmaier, feature ordinary parents who transform into Masters of the Universe-style heroes to help their kids with ouchies.
My incredible teammate Sarah built out a range of deliverables using the assets—here's a taste.
BETADINE
UNLEASHES THE ELEMENTAL POWER OF EARTH
Iodine-based antiseptic products are rather unfashionable. After all, they sting and look a bit odd when you apply them. Rather than run from, or avoid those issues, we leaned in. Reframing that brownish-orange smear as a sign that you're harnessing the elemental power of the Earth itself. Which is kinda true.
The campaign was also covered in AdAge.
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