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Naked Opportunism:CHANGING
PET OWNER BEHAVIOR
The APA of Missouri exists to find new homes for pets. But what happens when pets arriving at a shelter already have a home? That’s where our latest campaign for the APA comes in.
A collar with a tag is the only piece of clothing most pets will regularly wear. Which means, without it, they’re, um, naked.
And public nudity is not socially acceptable.
(But it is funny.)
Posters, outdoor, direct mail, leaflets, social and—oh my!—bus ads.
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