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HAPPY 100TH BIRTHDAY TO THE APA
This wasn't a complex campaign. That's why I love it.
The brief was to communicate the 100th birthday of the APA in the most vivid, playful and fun way possible. So we celebrated a symbol of human-animal connection, one played out in APA shelters and family homes across St. Louis: the nose boop.
This huge print billboard "animated" over the course of two weeks on i-64, celebrating the APA's 100th birthday with the biggest nose boop in history.
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