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This social video pastiches Jimmy Kimmel's Mean Tweets segment to show pitbulls as the kind and sensitive cuddlers they truly are.
BIG
DOG
ENERGY
The APA has a problem with big dogs, but it's not what you think: they struggle to home them. People have a lot of preconceptions around big dogs, especially pit bull breeds. We set out to change perceptions and attract a different kind of big dog fan.
The campaign celebrates that unique feeling having a big dog gives you—safety, security, unconditional love. We call it Big Dog Energy and we sought to capture it in a photo and video shoot with Bruton Stroube Studios.
Can you tell we really like big dogs?
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