Advertising Copywriter Creative

Lake Regional Healthcare System:
Orthopedics Campaign

Your joints hurt most when you wake up. And when you're a farmer, that's really early. Hence this commercial, with more spots to come soon.

Writing: Tim Glebocki

Art Direction: Peter Rodick

Production Partner: Electropolis

I watched a lot of local TV for this, and it's mostly loud, bright, and fast-moving. So I bullied everyone into waking up at an ungodly hour to shoot a commercial that looks unlike anything else in market.

Lake Regional Healthcare System: Orthopedics Campaign

Your joints hurt most when you wake up. And when you're a farmer, that's really early. Hence this commercial, with more spots to come soon.

Lake Regional Healthcare System:
Orthopedics Campaign